Top tips for fundraising

1. Personalise Your Page

Upload your own photograph, or even better, a video showing you in action. In your webpage entry, try to tell a story. Explain why you are trying to raise money, the specific uses the money can be put to, and why you are personally moved to support your cause.

2. Set a High but Achievable Target

You may be surprised by how deep your supporters will dig to help you reach your goal. Aim high! Send 5 emails or a Facebook Update and you’ll achieve fundraising success in no time! You can log into your EDH account and change your target.

3. The first email and the first donation

Send your first email to your most generous supporters, before asking others to donate, to encourage a high value first donation. Or you may want to consider making the first donation yourself. Research shows people tend to match the amounts already donated, so a $100 donation will encourage donations of similar value.

4. Use your own email as well as the ‘Share your fundraising page’ facility within your EDH account dashboard

Copy and paste the URL from your fundraising page (your fundraising page web address) into your own email system and then use this to contact your supporters. You can send out more emails at once like this, and also set up email groups. You should also make use of the ‘Share your fundraising page’ section within your account dashboard. From here you can send emails, share your page on Facebook and even Tweet your friends and followers. There’s also a widget that you can insert into your own blog or website.

5. Change your email signature

Consider changing your email signature at work and/or at home to add a line at the bottom that includes the web address of your fundraising page.

6. Make sure you contact all your potential supporters

Don’t forget to contact any other groups you may have connections with: former colleagues, old school and college friends, friends who have moved out of the area or overseas, members of sporting clubs you belong to, or committees you are part of. If you are involved in business don’t forget to ask your suppliers, as they often like to show support.

7. Update your Fundraising page and send a Follow Up email

People mean to donate, but sometimes it gets pushed to the bottom of the inbox and they forget. It usually takes more than one round of emails to nudge everyone into action, so don’t feel embarrassed about asking people again. You can then change your fundraising page by posting a new photo or video and updating your entry. Tell everyone how fit (or otherwise) you are feeling and how much money you’ve raised so far. Then re-send the link to your updated page by email.

8. Ask to be included in your company website or newsletter

Lots of companies encourage staff to participate in charitable events and fundraising, so ask your company if they are willing to include something about you on the company website or the intranet or company newsletter. Some companies offer a donation-matching scheme, where they will match the amount of money an employee raises.

9. Put up a poster

Create a poster and put it up in the office kitchen or lift, beside the water cooler, or at your local supermarket, gym, post office, school or anywhere else you can get permission. Use the poster to ask people to visit your fundraising page and support you.

10. Don’t stop fundraising when the event finishes

A surprising number of donations are received after the event has finished, so don’t stop fundraising when your event is over. Once you’ve recovered, update your fundraising page again and email it to your contacts. It’s a great way of letting those who have supported you know you have achieved your goal, and of prompting anyone who still hasn’t donated to do so.

Top Social Media Fundraising tips

Facebook is a great way to tell your story to people who will be interested and support you.

1. On Facebook, ‘Like’ the Heart Foundation (and ‘Like’ the event (if relevant)

2. Once you ‘Like’ the Heart Foundation and the Event Facebook Pages, leverage the power of the @ symbol in Facebook and Twitter posts.

3. Status updates are easy. Post regularly and often. The golden rule is don’t just post the URL on its own. Linkbaiting alone is kind of annoying.

4. Tell the story through photos. Upload pics and tag them.

5. Get personal and tell your story through Facebook Messaging. Writing to people individually, or in segments, will yield much better results than sending the same message to everyone.

6. When someone donates, thank them on Facebook. Wall-post a thank you note - it acts as a thanks AND a reminder to others in the news feed that they need to sponsor you because other people are.

7. When your activity is over don’t forget to thank people collectively and individually. Let them know in as much detail as you can, how much of a difference everyone has made together through your activity. It’s the end of the story. Make sure it gets told.

8. Don’t forget Twitter. Ask your followers to retweet your messages.

9. And don’t forget ordinary email!


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